The Rise of Smart, Sustainable, and Space-Savvy
Inside the Booming US Small Appliance Market
The US small household appliance market is projected to grow from 27.17 billionin 2023 to 38.01 billion by 2029. Driving this surge? A perfect storm of urban living, tech-driven lifestyles, and a generation redefining home habits.
With nearly 35% of Americans now renting—many in compact urban spaces—consumers crave multifunctional, smart appliances that marry convenience with minimal footprint.
Enter Gen Z and millennials: 68% prioritize voice-activated tech and app-connected devices, according to industry analysts, while eco-conscious buyers fuel demand for energy-efficient models like electric kettles (the fastest-growing product segment).
Brands like Samsung are leaning into AI to stay ahead. Samsung’s Bespoke Microwave now syncs with SmartThings apps for voice-controlled reheating while you can make popcorn in Amazon’s Basic Microwave with an Echo Device (Yes Alexa!)! Meanwhile, Ninja’s Speedi or Ninja Combi All-in-One Multicooker, which combines air frying, steaming, and slow cooking, fueled by health-conscious consumers (for millennials and gen z prioritize “guilt-free” cooking) and compact living.
The trend? Invisible convenience: appliances that blend into minimalist kitchens (a win for City Trailblazers) while offering “set-and-forget” tech.
But where do you fit in? Are you a City Trailblazer hunting for space-saving innovations, a Home Anchor investing in premium kitchen tech, or a Thrifty Pragmatic scouting Black Friday deals? Take our 9-question survey to discover your “appliance persona” and see how your habits align with the $456 million wave of smart toasters, IoT coffee makers, and eco-friendly steam irons reshaping American homes.
Ready to see if you’re ahead of the curve—or just craving a built-in pizza oven? Click below to join the conversation and unlock personalized insights!
